WRITING

Field notes from building AI for business owners.

Long-form essays, teardowns, and playbooks. Mostly on LinkedIn growth, AI for founders, and what 9+ years across data science, cybersecurity, consulting, cloud, and AI have taught me about building things people actually use.

LinkedIn growth

AI for founders

Building in public

Founder lessons

Marketing teardowns

EDITOR’S PICK

MEDIUM · THE EFFICIENT ENTREPRENEUR · 12 MIN READ

Why LinkedIn Comments Matter More Than Posts

Here’s my stats to prove it. I shifted my focus entirely from posting towards comments, and the algorithm rewarded the change in ways I didn’t expect. A complete teardown of how comment-led growth actually works, with the data.

👏 14.1K claps

💬 116 responses

MORE FROM THE EFFICIENT ENTREPRENEUR

Hand-picked from the archive.

How to Get 100K+ Impressions on LinkedIn in Two Days Using AI

A recruiter goes viral talking about layoffs. 5,000 likes, zero clients. Here is what she should have done differently.

👏 4.5K claps · 💬 89 responses

I Spent 50 Weeks Dissecting LinkedIn’s Algorithm

Last November, I did something that made my friends think I had lost my mind. The full breakdown of what 50 weeks of testing taught me.

👏 3.4K claps · 💬 85 responses

THE NEWSLETTER

Get the playbooks in your inbox.

Three niche newsletters covering LinkedIn growth hacks, SEO content with AI, and the CCAT ultimate guide. 7,000+ readers. No fluff, no spam, no growth-hacker theatrics.